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Rolex · Day-Date

Rolex 228396TBR Day Date 40 Ice Blue Arabic Dial Diamond Bezel Platinum President Bracelet

$174,048

New, unworn

Reference
228396TBR
Size
40 mm
Metal
Platinum
Papers
Listed
  • Price listed up front, no call for price
  • See it and try it on before you decide
  • Ask for more photos or a short video

Viewings by appointment, call or text at 30 West 47th St, Suite 805, Diamond District, between 5th and 6th Avenue.

Details

BrandRolex
ModelDay-Date
Reference228396TBR
ConditionNew, unworn
Case size40 mm
Case materialPlatinum
DialIce Blue Arabic
BraceletPresident bracelet
Box and papersBox and warranty card listed, ask to confirm

About this watch

Rolex has spent more than a century refining a short list of designs, and that patience shows. The cases are sturdy, the movements are built for daily use, and the classic models hold their shape in a collection for decades.

This Rolex Day-Date 40 is reference 228396TBR. The Day-Date, often called the President, shows the day spelled out in full and is made only in gold or platinum. The ice blue arabic dial gives it its character. The case measures 40 mm and is made in platinum. It comes on a President bracelet. Diamond set details add brilliance without changing the watch's basic character.

It is listed as new and unworn. The listing notes the Rolex box and warranty card. Confirm the full set with us before you buy.

Our price is $174,048. Call or text Watch Store NYC to see this watch in person in New York City, or ask about it with the form below.

All Rolex Day-Date watches and buying guide

See it in person

Viewings on West 47th Street

30 West 47th St, Suite 805
New York, NY 10036

Diamond District, between 5th and 6th Avenue.

  1. Ask about this watchUse the form, or call or text with the reference.
  2. We confirm and bookWe check it is here and set a time that suits you.
  3. Try it onCompare it side by side with others you like.

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