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Rolex · Day-Date

Rolex 228396TBR Day-Date 40 Bright Blue Dial Diamond Bezel Platinum President Watch

$118,540

New, unworn

Reference
228396TBR-0026
Size
40 mm
Metal
Platinum
Papers
Listed
  • Price listed up front, no call for price
  • See it and try it on before you decide
  • Ask for more photos or a short video

Viewings by appointment, call or text at 30 West 47th St, Suite 805, Diamond District, between 5th and 6th Avenue.

Details

BrandRolex
ModelDay-Date
Reference228396TBR-0026
ConditionNew, unworn
Case size40 mm
Case materialPlatinum
DialBright Blue
BraceletPresident bracelet
Box and papersBox and warranty card listed, ask to confirm

About this watch

Rolex has spent more than a century refining a short list of designs, and that patience shows. The cases are sturdy, the movements are built for daily use, and the classic models hold their shape in a collection for decades.

Reference 228396TBR-0026 is the Rolex Day-Date 40. The Day-Date, often called the President, shows the day spelled out in full and is made only in gold or platinum. The bright blue dial gives it its character. The case measures 40 mm and is made in platinum. It comes on a President bracelet. Diamond set details add brilliance without changing the watch's basic character.

This example is offered in new, unworn condition. The listing notes the Rolex box and warranty card. Confirm the full set with us before you buy.

It is offered at $118,540. Want to see it in person? Call or text Watch Store NYC to set up a viewing in New York City, or use the form on this page to ask about it.

All Rolex Day-Date watches and buying guide

See it in person

Viewings on West 47th Street

30 West 47th St, Suite 805
New York, NY 10036

Diamond District, between 5th and 6th Avenue.

  1. Ask about this watchUse the form, or call or text with the reference.
  2. We confirm and bookWe check it is here and set a time that suits you.
  3. Try it onCompare it side by side with others you like.

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