About Watch Store NYC

Watch Store NYC is a luxury watch dealer on West 47th Street, in the heart of the New York Diamond District.

We list 5,378 watches from Rolex, Audemars Piguet, Patek Philippe, Hublot, IWC, Breitling, Cartier and other houses, and every one of them shows its price. The idea is simple: you should be able to compare watches, references and prices on your own time, then see the ones you like in person before you decide.

How it works

Browse the shop and narrow it down by brand, model, condition, price, case size and metal. When something catches your eye, call or text us, or use the form on the watch page. Tell us which pieces you would like to see and we will set a time for a private viewing at our office.

Some watches are new and unworn, some are pre-owned, and some are custom pieces with aftermarket diamonds or coatings. Each listing says which it is. Custom work is always marked clearly, because it is not done or supported by the original maker.

Ask us anything

Want more photos, a short video, details on box and papers, or help comparing two references? Ask. We would rather answer a question before you visit than have you wonder about it.